UGC vs Traditional Advertising
Why More Brands Are Turning to Creator-Led Content.
Advertising has changed. With people spending more time on social platforms and craving content that feels real, the days of over-polished campaigns are numbered. Traditional ads still have their place, but for brands that want to connect and convert? User-Generated Content (UGC) is leading the way.
​
At The Green Room Socials, we help brands cut through the noise by pairing them with experienced creators who know how to craft authentic, scroll-stopping content—without the big-budget faff.
The Real Cost of Traditional Ads
Let’s break it down:
•Production Costs: Studio hire, actors, directors, crew, editing suites—it all adds up. A single 30-second ad can easily hit £40,000–£80,000.
•Time Investment: Planning, filming, approvals, reshoots—it’s a whole production that can take months.
•Limited Flexibility: Once an ad is final, any changes = more cash. Not ideal when trends move fast.
Even after all that? Consumers are skipping, scrolling, and switching off. Especially on TikTok and Instagram, where authenticity beats polish every time.
📊 UGC Stats That Speak for Themselves
•79% of people say UGC directly impacts their buying decisions.
•UGC is 2.4x more trusted than brand-created content.
•Adding UGC to landing pages can boost conversions by 4.6%.
Tired of average content? – Let's fix that!
Creator-led content that performs. Backed by strategy, driven by results.
If your social media feels stale, generic, or like it’s just not connecting—you're not alone.
We’ve heard it all before:
“We’ve tried UGC, but it didn’t work.”
“The content looked great, but it didn’t convert.”
“We don’t know where to find creators we can trust.”
That’s exactly why The Green Room Socials exists.
We’re not a marketplace. We’re a creator-led UGC studio that builds strategic content designed to stop the scroll and start the conversions.
Niches We Specialise In
We’ve built a creator network that covers every niche — but these are the categories we’re especially good at:
Food & Drink
Skincare & Beauty
Fitness & Wellness
Sleep & Supplements
Finance & Budgeting
Parenting & Family
Dating & Lifestyle
Home & Tech Products
Gifting & Seasonal Campaigns
TikTok Shop & Product Demos
Finance
Fashion
Food & Drinks
Gifting
Pet
How It Works
1. Submit Brief
Tell us what you need—we’ll handle the rest.
Choose UGC videos or images, outline your product or service, and let us know how many creators or content pieces you need.
Not sure where to start with scripting?
We’ve written for 350+ brands. We’ve got you.
3. Get Content
Receive scroll-stopping content—reviewed, refined, and ready to post.
We quality-check everything against your brief before it hits your inbox.
Need a tweak? Revisions are built-in.
Use your UGC across paid ads, socials, website or email—with:
✅ Expert review
✅ Revisions included
✅ Raw + edited versions
✅ Multi-format delivery
✅ Post-production included
2. Match Talent
Get matched with creators who actually get it.
Once your brief goes live, we’ll curate a shortlist of top-tier creators in days—not weeks.
Review, select, and track everything from your dashboard—with real support along the way.
Need someone niche? We’ll find them for you.